I spent four years as an associate at a middle-market firm. In that time, I sat in hundreds of meetings where senior partners said things that contradicted everything I had read about how private equity worked. Not because the books were wrong. Because the books described the public version of the industry.
The private version is more interesting. It involves more luck, more relationship maintenance, more mistakes made at 11 PM before a deadline, and more genuine insight earned through years of pattern recognition that you simply cannot accelerate by reading deal announcements.
Dossier is my attempt to put that private version in writing. Every interview is conducted by me, personally. Every subject has agreed to speak without a PR handler and without pre-approval of quotes. Every issue will contain at least one thing that makes the subject slightly uncomfortable to read — because that's where the useful information lives.
We take no advertising. We accept no sponsored content. The only thing we sell is the subscription, and we haven't even done that yet. Issue 001 goes to founding subscribers first, which means it goes to the people who trusted the editorial premise before they had evidence for it. I intend to reward that trust with every issue.